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Nobody agrees on the right way to use bullet points because they are not really formal punctuation. I prefer to think of them as informal semicolons separating items in a list. So...

Things that make me wake up screaming include Hollywood musicals; people who say 'leverage' a lot; and anyone who describes himself as a 'brand champion'.

becomes
Things that make me wake up screaming include

  • Hollywood musicals
  • people who say 'leverage' a lot
  • anyone who describes himself as a 'brand champion'.
 

Note that the bullets replace the semicolons and there are no initial capitals (except for Hollywood which is a proper noun). A full stop goes at the end.

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