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A colon should be used where you would use a full stop: the difference is that it implies a link of some kind.
His grammar was terrible: he was forced into a marketing career.
Note that this cannot be written like this:
His grammar was terrible so: he was forced into a marketing career.
That's because the sentence 'His grammar was terrible so.' is gibberish.
If you want to use a colon when introducing lists or bullet points then keep the same rule in mind:
Examples include the following:
The version below is wrong. See bullet points for more.
Examples include: (wrong)
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