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We are different because we work in partnership.
No, you're not.
This is such a tired, obvious and ubiquitous thing to say that it has no place on any company literature.
What you may want to say is something more like this:
ACME offers service levels that off-the-shelf packages cannot match. You will know what is happening at all times, with no nasty surprises:
- your own, dedicated account manager
- visits to your premises at least once a week
- daily progress updates
- etc.
What constitutes 'working in partnership' is different for every firm (the example above might apply during an IT project). The crucial point here is that punters are interested in specifics, not vague claims about you wanting to be their new best friend. |
