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There is no doubt which of the above is stronger. An active instruction to do something is faster and carries more weight than a description.
If a sentence that you write is put in the passive voice, it can be weak.
If you write in an active voice, it's stronger.
This is related to the trap that writers often into with features versus benefits. If you have just designed a product and you think it's wonderful, the temptation is to talk all about it – to start talking about the product first. In fact, readers will be interested in what they want first, who you are second, and what your product is third. This means it is better to use an 'active' voice, where the person carrying out an action appears first:
You can exterminate more cockroaches (active)
More cockroaches can be exterminated by you (passive)
There is an exception with headlines. Sometimes you need to grab attention with the main topic, especially if the subject is the whole point. So Dolphin-faced camel revealed by scientists is far better as a headline than Scientists reveal camel with a dolphin's face.
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