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Solicitors and tax inspectors are prone to thinking that every thought is a pearl and every utterance deserves capitals. So I might claim that I am offering a range of Services that guarantees guilt-free Personal Injury Claims.
Leaving aside the fact that initial capital letters are not the worst thing about solicitors, the point is that only unique entities deserve capital letters. Hence,
The greek gods in Greece upset people who believe in God.
All sorts of things can be greek and there are many ancient gods. By contrast, there is only one Greece and only one God; see theology (just kidding).
You may feel that your Services are unique but the truth is they are probably just services. Save the self-promotion for where it will do the most good, on Facebook.
See also capital letters - style. |
