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Author Kurt Vonnegut said that semicolons are a way of showing off an expensive education; he had a point.
Apart from the fact that almost nobody is confident about using them, semicolons are not a good choice for marketing copy because they mess with your beautifully crafted flow. The exception is in lists. Here is an example:
You can use semicolons in brochures and letters; and in web sites; and in promotional emails.
To avoid semicolons elsewhere, write shorter sentences. The semicolon in red at the very top of this page can be replaced with a full stop or a colon, but never with a comma (which is called a comma splice).
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