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People are half asleep when they read marketing copy. It's why emotional tone matters as much as content – we are virtually talking about hypnotising a chicken here. With that in mind, consider the following:
Nobody can afford to miss this offer.
This example fails at every hurdle because it strings a whole load of negatives together and offers these subliminal nuggets to the reader's hind brain:
Nobody can
Nobody can afford to
Miss this offer
All three of these messages are the precise opposite of what you are trying to convey. If you want to tell a reader that an offer is too good to miss then you could try saying too good to miss, although this still contains the pure marketing poison that is the word 'miss'.
It's better to abandon cliches altogether and say what you mean:
An opportunity you can seize right now
...or similar. This is insanely positive and tells the hind brain all of the following things:
An opportunity
You can
Right now
For more on a related topic, see writing effective signs.
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